This quality comes though in the board you ride, Element Colt Cannon Adventure Skateboard Deck boards keep their pop longer, wear better and feel just as crisp after three long weeks as they do on the day they're purchased, I can't say that for many other boards. The long curing process also secures the plies in a far better way, in the 30+ Element Colt Cannon Adventure Skateboard Deck boards I've gotten through delams and ply separation have never occurred. The Feeding, Growing... series also has two layers of paint and varnish on, this keeps the slide of the board for longer and helps to protect against the damp, which let's face it, is here for about 11 months of the year.